初步包装阶段将各种不同的文字编排、绘图元素和色彩与每一个支持包装盒概念的元素结合。一个化妆品包装盒方案的处理方式有很多种,每一种都应做有意义的策略区分。此阶段中可依据计划、客户与预算等进行考量提出约十到十五个具有实际可行性的想法。
       The initial packaging stage combines various textual arrangements, graphic elements, and colors with each element that supports the concept of a packaging box. There are many ways to handle a cosmetic packaging box solution, and meaningful strategic distinctions should be made for each one. At this stage, approximately ten to fifteen feasible ideas can be proposed based on considerations such as plans, customers, and budgets.

       有许多变化的想法无法提供化妆品包装盒的有效色彩,参考主要营销目标与目标消费者是非常关键的,因为这些因素会影响到文字编排的风格与色彩、图像特征与销售概念的抉择。客户可提供产品特性传达的文本或标题,也可能是由规划负责内容的构思。
       There are many changing ideas that cannot provide effective colors for cosmetic packaging boxes. It is crucial to refer to the main marketing goals and target consumers, as these factors can affect the choice of text layout style and color, image features, and sales concepts. Customers can provide text or titles conveying product features, or it may be the idea of the content that the planner is responsible for.

       文案资料可能包含所有传达零件的初步草稿。当产品包装正面已经实施好时,很难再应用详细的标题文本或其他的传达元素。概念、草稿、素材与其他参考资料都是贴在墙面上以检视其面貌。在壁面评论的批判中,可从整体的视觉区域里找出最引人注目的产品色彩。
       The copy materials may include preliminary drafts of all communication parts. It is difficult to apply detailed title text or other communication elements when the front of the product packaging has already been implemented. Concepts, drafts, materials, and other reference materials are all pasted on the wall to examine their appearance. In the criticism of wall comments, the most eye-catching product colors can be identified from the overall visual area.
       产品缩图与初步排版不但应整齐地排列于纸上,片材也必须保持干净平整。草稿大小要适当,最好是可以两三步以外的距离都能看得清楚,概念从速写本撕下来的,画在纸巾上的,或从报纸上剪下来的,都适用干个人用途团体简报时应做完善的色彩调试。
       The product thumbnail and preliminary layout should not only be neatly arranged on paper, but also the sheets must be kept clean and flat. The size of the draft should be appropriate, preferably able to be seen clearly from a distance of two or three steps away. Concepts torn from sketchbooks, drawn on paper towels, or cut from newspapers are all suitable for personal use. When conducting group presentations, sound color adjustments should be made.

来源:深圳万利科技
Source: Shenzhen Wanli Technology